MC8

Passionfruit leads the complete branding and creative direction for MC8, shaping its identity, positioning, and overall market presence.
We develop and refine the brand strategy, oversee visual identity and brand guidelines, manage social media and content execution, direct and produce shoots, supervise the website experience, and handle PR communication.
Our role is to ensure MC8 operates with a cohesive brand image, clear positioning, and a distinctive presence across all platforms both creatively and strategically.